Thursday, October 16, 2008


Title: From L-R: Manu Kumar - CEO, Maharashtra & Goa Circle, Bharti Airtel, Anuj Khanna - CEO & CM, Affle, Harit Nagpal - Marketing & New Buss Director, Vodafone Essar Ltd, Patrick Parodi - Chief Sales & Marketing Officer and General Manager for Europe, Amobee Media Systems, Sanjay Purohit - Exec Director, Marketing & International Business, Cadbury India and Sam Balsara - Chairman, Madison World

India is definitely mobile. As per current estimates, about 300 million Indians are cell phone users and it is estimated that by the year 2020, every employed Indian adult will be using a mobile phone. Apart from boosting the cellular phone and service providing industry, the increasing consumption has fuelled and pushed the mobile marketing industry to soaring heights. The market is now awash with search engine companies, carriers, and content providers, all vying for a sizable share of the growing mobile marketing pie. And with new innovations and capabilities being introduced everyday, brand managers are setting aside a larger share of their marketing budgets toward mobile marketing initiatives.

In this dynamic scenario, The Economic Times presents its third edition of the Mobile Marketing Summit (MMS). MMS 2008 brings together leading entrepreneurs and experts from around the world to share their expertise on how to leverage the promising media channel and identify opportunities to expand existing knowledge base.

With its focus on mobile advertising and ad-funded mobile content, MMS 2008 aims to answer some of the challenges facing the mobile industry. The Summit brings together CEOs, MDs, Directors, CMO’s and business leaders who will present their ideas on the latest mobile marketing opportunities for brand managers.

As a participant, you will have the opportunity to present the challenges you are facing to the global leaders, who will help you uncover new and innovative solutions.

For further information, please contact :
Ms. Khushman N. Irani
Response Corporate
Bennett, Coleman & Co. Ltd.,
4th Floor, The Times of India Bldg.,
Call: 91-22-66353636, Extn:5634
Fax: 91-22-22731279