Monday, May 18, 2009


Bipasha Basu will be the face for the recently launched Fa male deodorant range. Henkel India recently announced the roping in of Bipasha Basu as the brand amdassador for the recently launched Fa Men Xtreme. Fa Men Xtreme marks Brand Fa's foray into male grooming segment. As part of the deal, Bips will feature in Fa Men Xtreme commercials, which will hit the media shortly.

About Fa :
Fa is today one of the largest deodorant brands in India and has been rated as the no 1 female deodorant in top metros. Available in over 130 countries worldwide, Fa offers a diverse range of deodorants catering to a variety of moods and tones. All Fa deodorants come with the promise of 24 hour long-lasting protection and are skin-friendly.

Bips said, "Fa as a brand is synonmymous with freshness and fragances that are both sensuous and international. I am proud to be associated with Fa Men's Deodorant. Fa Men Xtreme comes in fragrances which are both strong and distinctive that I am sure will appeal to the young men of today. So all you men out there.. go get the power of Xtreme."

Brands & Solutions
Every day, millions of customers and consumers in 125 countries around the world restate their trust in our Brands and Solutions.And it is a trust that we have worked hard to earn: With innovative products for home care, Do-it-yourself enthusiasts and craftsmen, for body care and cosmetics, and with superior technologies for industries such as transportation, electronics, packaging, durable and consumer goods.As much as the products differ from one another, they have one thing in common: They make people's lives easier, better and more beautiful.
About Henkel :

Henkel – A Brand like a Friend – This claim underlines our promise to make people’s lives easier, better and more beautiful with our brands and technologies. Henkel, headquartered in Düsseldorf / Germany, has about 55,000 employees worldwide and counts among the most internationally aligned German-based companies in the global marketplace. People in approximately 125 countries around the world trust in brands and technologies from Henkel.Henkel is organized into three globally operating business sectors:

(QMS : Fa deo roll-ons are my own personal favourites, have tried many deos but for me, nothing works better than Fa)