Wednesday, April 20, 2011

ADFF & MASDAR'S SCREENING OF WASTE LAND

Abu Dhabi Film Festival and Masdar Present Screening of Waste Land in Celebration of Earth Day

WASTE LAND


On April 22, the Abu Dhabi Film Festival and Masdar, a Mubadala Company, will celebrate Earth Day with a free public screening of the inspiring, Oscar-nominated documentary Waste Land directed by Lucy Walker. The screening will take place at CineStar, Marina Mall, Abu Dhabi at 7:00pm.

Waste Land, which played in the Abu Dhabi Film Festival in October 2010, has inspired viewers all over the world, winning numerous awards along the way. The film follows Brazilian artist Vik Muniz to a massive dump outside Rio de Janeiro where he creates breathtaking works of art in collaboration with people who collect recyclable materials to make a living.


Huda Al Shamsi, ADFF Director of Marketing & Sponsorship, said “The opportunity to partner with Masdar to bring this film to Abu Dhabi again marks an exciting addition to the festival’s year-round programming and one that is particularly important to our aim of using film to increase awareness about environmental issues. Waste Land is a powerful and uplifting film that emboldens us with the potential force of the creative process as an extraordinary tool for self-empowerment.”

Aida Al Busaidi, Manager – Planning and Online Communications at Masdar said, “Masdar is privileged to partner with the Abu Dhabi Film Festival once again. The theme of Waste Land revolvesaround people who collect recyclable materials to make a living, a message that is closely linked to Masdar’s mission of clean, renewable and sustainable technology that preserves the environment.

“Through our collaboration, we also extended Masdar’s outreach to educate the general public on the importance of recycling as a simple and doable tool for sustainable living. It is an ideal documentary to share the message of Earth Day and we are delighted to present this green work of art to viewers in Abu Dhabi.”


ABOUT THE SCREENING

Date and Time: 22 April 2011, 7:00pm

Venue: CineStar 2, Marina Mall, Abu Dhabi

Seating is limited and registration is required.



ABOUT THE FESTIVAL

The Abu Dhabi Film Festival (formerly the Middle East International Film Festival) was established in 2007, with the aim of helping to create a vibrant film culture throughout the region. Presented each October by the Abu Dhabi Authority for Culture and Heritage (ADACH) under the patronage of H.E. Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman of Abu Dhabi Authority for Culture and Heritage, the event is committed to curating exceptional programs to engage and educate the local community, inspire filmmakers and nurture the growth of the regional film industry.

With its commitment to presenting works by Arab filmmakers in competition alongside those by major talents of world cinema, the Festival offers Abu Dhabi’s diverse and enthusiastic audiences a means of engaging with their own and others’ cultures through the art of cinema. At the same time, a strong focus on the bold new voices of Arab cinema connects with Abu Dhabi’s role as a burgeoning cultural capital in the region and marks the Festival as a place for the world to discover and gauge the pulse of recent Arab filmmaking.

To contact the Press Office, email press@adff.ae or call +971 2 556 4590 begin_of_the_skype_highlighting            +971 2 556 4590      end_of_the_skype_highlighting.


ABOUT MASDAR

Masdar is Abu Dhabi’s multi-faceted initiative advancing the development, commercialisation and deployment of renewable and alternative energy technologies and solutions. The company serves as a link between today’s fossil fuel economy and the energy economy of the future - developing the “greenprint” for how we will live and work tomorrow. Backed by the stability and reputation of the Mubadala Development Company, an investment vehicle of the government of Abu Dhabi, Masdar is dedicated to the emirate’s long-term vision for the future of energy.

For more information about the Masdar Initiative, please visit: www.masdar.ae