Thursday, April 21, 2011


Jagmohan Mundhra
A new Bollywood-linked Web portal that was launched at the FICCI-FRAMES conference in Mumbai brings talented artists together with Indian filmmakers.

Bollywood Central Online Limited, which can be found at, offers a database where actors, filmmakers, producers, playback singers, voiceover artists, writers, technicians, choreographers, makeup artists, caterers and equipment rental houses can upload their resumes and portfolios and seek employment opportunities.

Registrants are asked to pay a fee of Rs. 1,500 (in India) or Rs. 2,000 (outside India) to sign up.

BCOL is run by S. Kumars Online Ltd. Jagmohan Mundhra, filmmaker from India has already committed to using the site for the casting of his latest film, “Kissa Kutte Ka” (A Dog’s Story). The film is a “humorous, witty, political satire that takes a sharp dig at casteism, consumerism, religious extremism and political opportunism in a society full of absurd paradoxes,” said a statement from the filmmaker.

BCOL is looking to promote “Kissa Kutte Ka’s” casting call not only across India, but through the United States and Britain. Auditions will be held primarily in Mumbai from May through September, and the film will be shot in London, Delhi and rural Madhya Pradesh.

“BCOL and ‘Kissa Kutte Ka’ will be an exciting collaboration that combines the esteemed traditions of the Bollywood film industry with a new base of consumers and an abundance of young energy that only a powerful online portal can tap into,” said a spokesperson.

Chandra Mundhra, the filmmaker’s wife, is managing director and chief executive officer of S. Kumars Online Limited, and is spearheading a number of digital ventures including the online shopping portal VTO. Mundhra is working in conjunction with Ramesh Gangwal (company chairman), M.O.P. Pacheria (whole-time director) and R.N. Jha (director).