The Global Indian Music Academy (GIMA) kicked off the voting process today to adjudge the winners of the Chevrolet GIMA Awards 2011 to be held on the 22nd of September at the Kingdom of Dreams.
Mumbai, 30th August, 2011 : In its second year, GIMA continues to honour artistic achievement, technical proficiency and overall excellence in Indian music. GIMA is based on a peer-voting system wherein the first ever established Academy of over 280 members ranging from Industry stalwarts, music directors, producers, technicians, composers and leaders in the music business, come together to cast votes for nominees across the Chevrolet GIMA Awards categories deciding the final winners.
GIMA’s Goodwill Ambassador, Asha Bhosle officially opened voting by casting the first symbolic vote. Speaking on her role as Goodwill Ambassador, the nightingale, Asha Bhosle said, “GIMA provides a unified platform for musicians across the country, giving equal prominence to film and non-film music making for a holistic Awards presentation. I am pleased to align with the Global Indian Music Academy as the Goodwill Ambassador.”
Key members of the GIMA Advisory Board, Jury and Academy also attended the conference to show their support including, Pyarelalji, Dr. L Subramaniam, Alka Yagnik, Shankar Mahadevan, Jagjit Singh, Bhushan Kumar, Pankaj Udhas and Vijay Lazarus, among several others. The 2nd edition of the Chevrolet GIMA Awards will be presented at an exclusive ceremony on the 22nd of September, 2011 at the Kingdom of Dreams in Gurgaon, India’s no.1 entertainment destination and home to the first ever Bollywood musical, ‘Zangoora’.
Commenting on Chevrolet’s association with GIMA, Mr. Karl Slym, President & Managing Director, General Motors India, said, “We are pleased to continue our collaboration with GIMA for the second year in succession as this represents the perfect merging of synergies of music and styling while providing an opportunity to encourage the vast musical talent in the country. This is enabling us to reach out not only to music buffs but also to all sections of the society while subtly highlighting the attributes of our products. GIMA is a great choice for this association as Chevrolet vehicles have beautiful lines, substance and style which are totally in sync with the theme of music and style. As an extension of this belief, Chevrolet is proud to celebrate the indigenous musical talent and lend global recognition to some of the best Indian music creators across genres."
Sabbas Joseph, Director - Wizcraft said, “GIMA was instituted to celebrate Indian music on a common stage. Journeying forward, we will continue to build GIMA as a vital catalyst to honour the very best in music today and to promote Indian music globally.”
The Chevrolet Global Indian Music Academy Awards, will air in October on India’s leading Hindi General Entertainment Channel- COLORS. “We at COLORS celebrate music, bollywood and value new talent - be it through films, reality shows or through our fiction shows - and GIMA brings all three together beautifully. Last year, GIMA's telecast on COLORS had over 20 million people tuning in for the show. We hope to repeat this feat with more success in its second season on our channel and look forward to a fulfilling partnership going forward.” said Raj Nayak, CEO COLORS
The Chevrolet Global Indian Music Academy Awards are conceptualized, produced and promoted by entertainment and events company, Wizcraft International Entertainment Pvt. Ltd.