Tuesday, October 25, 2011

AAMBY VALLEY INDIA BRIDAL WEEK ONCE AGAIN SETS NEW TRENDS



Kangana Ranaut Announced as Face of the
Aamby Valley India Bridal Week 2011
Leading Indian Designers Present Trends In Bridal Wear

16th September 2011 : After a scintillating debut last year, Aamby Valley India Bridal Week 2011, a much looked forward to event in the calendar of the Indian Fashion Industry, will once again set new trends in motion this year. Being hosted from 23rd to 27th September 2011, Aamby Valley India Bridal Week 2011 will offer a platform to India's leading designers to dazzle in an extravaganza of design and glamour in a unique venue that redefines opulence & grandeur.

The highlights of the Aamby Valley India Bridal Week 2011 were jointly announced at a high tea gathering in Mumbai on 16th September 2011, by Mr Vijay Singh, Chairman, India Bridal Week and Mr Vivek Kumar, CEO, Aamby Valley City and Hotel Sahara Star.

Aamby Valley India Bridal Week 2011 will be hosted at Hotel Sahara Star, a landmark destination in Mumbai and will see some of the most eminent names from the world of haute couture present their bridal forecasts for the season. The enviable line up of designers is varied, and ranges from industry stalwarts, including Adarsh Gill, Anjalee & Arjun Kapoor, Bhairavi Jaikishan, Jyotsna Tiwari, Neeta Lulla, Pallavi Jaikishan, Queenie Singh, Rocky S, Shane & Falguni, Tarun Tahiliani and Vikram Phadnis.

Besides this dazzling line up of some of India's best designers, Aamby Valley India Bridal Week 2011 will present a glittering tableau of splendour and style with leading names from the fashion industry in terms of models, show directors and hair & make-up artists coming together under one umbrella at a stand-alone unconventional and majestical venue...Hotel Sahara Star.

The experience at Aamby Valley India Bridal Week 2011 will spell haute elegance, right from the lounge areas created for Aamby Valley and Jona which will offer guests a plush venue to interact, before the shows.

"Aamby Valley India Bridal Week 2011 brings you a week of sublime evenings where exquisite bridal style statements come together with breathtaking production in a marriage of style with technical finesse.where bridal design gets a deserving platform and its rightful place in the world of fashion", says Mr Vijay Singh, Chairman, India Bridal Week.

In its second year, Aamby Valley India Bridal Week 2011 is already one of the most anticipated fashion weeks to be hosted in Mumbai.

Mr Vivek Kumar CEO Aamby Valley City and Hotel Sahara Star says, “Weddings in India is a time when families come together to celebrate the heritage of our culturally rich nation and at Aamby Valley India Bridal Week, we endeavour to offer an ambience that recreates the magic of any dream wedding. The second year of this grand fashion extravaganza, will offer a plethora of options for a perfect wedding ensemble and a destination like Aamby Valley for an exotic and picturesque luxury wedding”

This year, in its more magnificent avatar, the organizers also announced the Face for Aamby Valley India Bridal Week 2011 who will feature in the outdoor and print campaign. This Diva is none other than Bollywood’s very own fashion icon: Kangana Ranaut.

Kangana is fashion conscious and discerning about the latest trends. She makes a cutting edge style statement at all public and red carpet appearances and loves wearing ethnic Indian ensembles. She is therefore the apt choice to be the Face of the Aamby Valley India Bridal Week 2011. According to Mr Vijay Singh, "We are proud to have Kangana associated with Aamby Valley Indian Bridal Week 2011 since she personifies style and her stunning presence will lend an aura of stylish mystique to the event".

The Aamby Valley India Bridal Week 2011 campaign featuring Kangana has been shot by Jatin Kampani and styled by Gautam Kalra. It features Kangana in a breathtaking international look that is opulent and yet refined. A chic retro theme with statement jewels, belts and watches, make Kangana fit into a realm of the modern day bride who wants to make a statement of style, glamour & elegance. Kangana's mesmerizes in the Aamby Valley India Bridal Week 2011 campaign dressed in ensembles by the dynamic designer Jyotsna Tiwari, a well known ethnic wear designer, retailing under the label "Jona".

"I am happy to be a part of the Aamby Valley India Bridal Week 2011 this year, since this event is centred around one of the most fashiobnable and celebrated occasions in India. We have some of India's best talents presenting their collections here and I hope my association helps in taking Aamby Valley India Bridal Week 2011 to greater heights, on a national as well as an international level. I wish the organizers every success”.

So fasten your seat belts and be prepared as Event and Venue Director, Marc Robinson along with the best talent the fashion industry has to offer takes you on a journey of style, glamour and glitz at Aamby Valley India Bridal Week 2011, 23rd to 27th September 2011 at Hotel Sahara Star only.

About Aamby Valley City


Aamby Valley City is being developed as an integrated Hill City spread over an area of 10,600 acres (4,294 hectares). It is positioned as a premium, self-contained city addressing the various socio-physical infrastructure requirements like school, hospital, captive utilities (power, water, telecommunications etc.), shopping facilities, and recreational areas. The project envisages development of a gated community of high end villas, condominiums, an airport, an international school, a hospital, a 18 hole championship golf course, a town plaza, a community centre, hospitality services like hotel and resorts and a business district. Apart from this the City boasts of a well planned professional security systems, IT & Communication network, a well designed and modern Water treatment and Solid Waste & Sewerage Treatment Systems & Networks and a State of the Art Water treatment Plant.
Aamby Valley City is located at a distance of 120 km from Mumbai, 90 km from Pune and lies 25 km off the town of Lonavala on the Mumbai Pune Expressway. Aamby Valley City is associated with: High Quality Living (Comfort, Convenience, Wellbeing and Leisure), Luxury and Spacious Homes, High Quality Recreational and Leisure facilities, Exclusivity, Social Status, Comprehensive and Well developed and maintained physical infrastructure, social infrastructure and support.

Aamby Valley is conceived and executed to the scale and magnitude of the current day in order to provide a well differentiated and unique positioning of an “Exclusive Premium Gated City” and not being limited to a conventional real estate project. The luxurious quality and style of Aamby Valley life have redefined City living. This paradigm shift in lifestyle has been very well accepted and has also become the new benchmark. We are fully committed in making Aamby Valley to be one of the Top Five destinations of the World.

PRO BOLLYWOOD Correspondent : Zuhaib Khan