Mumbai, 30th March 2012: India’s No 1 Radio Network and Radio broadcaster at the Golden Mikes 92.7 BIG FM is the radio partner this year of the global campaign ‘Earth Hour’ which is fighting against climate change and working towards spreading awareness globally of the climatic changes and its ills.
On Saturday 31 March 2012 from 8:30 PM to 9.30 PM at Shivaji Park, millions of people across the globe and right here in India will switch off lights at homes and businesses for one crucial hour – Earth Hour, the world’s largest public environmental action – acknowledging a commitment to go beyond the hour with actions that benefit the planet in the year ahead. RJ Ankit from 92.7 BIG FM will spread the message to Mumbaikars requesting his listeners to save energy.
Approximately 250 people will participate in an hour long peace rally with candles and solar lanterns.
Earth Hour is World Wide Fund’s (WWF) global campaign inspiring governments, businesses, communities and individuals to take a stand against Climate Change. It is that one crucial hour uniting the world and building synergies through the collective action of switching off non essential lights in celebration of life and our planet. Witnessing national response, WWF is once again encouraging the people of India to join the noble cause of saving our environment and switching off their lights on March 31, 2012 through various local and national events.
India has celebrated Earth Hour for four consecutive years since 2009 and yet again, WWF, the official representatives of Earth Hour in India, is organizing a peace rally on the Earth Hour 2012 day. WWF has invited the Mumbai Mayor to attend this event.
Company Spokesperson said, “We are proud to use our radio channel 92.7 BIG FM to be the messengers and partners of such a noble cause to spread the word of saving mother earth. RJ Ankit was present at the peace rally speaking to enthusiastic Mumbaikars and at the same time requesting listeners to switch off their lights as a mark of support to this global movement and switching off lights.”