BIG LIVE announced media alliances for its new offering
Big Star Young Entertainers Awards 2012
National amplification through leading media platforms ... Star News, Star Maaza, Dailymotion.com, Film Street Journal & Bright Outdoor
Mumbai, 20th March 2012: BIG LIVE & Star India announced its media alliances and partnership across media networks for its new offering BIG Star Young Entertainers Awards 2012.
After a pedigree of successes with BIG Star Entertainment Awards 2010 and 2011, BIG LIVE along with Star India is back with yet another innovative and exclusive platform which is sure to garner millions of eyeballs. This new awards’ platform will honour and acknowledge the versatile emerging stars of the entertainment industry, who have risen quicker than their contemporaries across different genres including film, television and music.
BIG LIVE has associated with different leading media units across networks to accelerate the promotion of this unique and innovative forum that provides an extensive and encompassing base to nurture and applaud the versatile young talent in Hindi entertainment across the Movie, Music and Television geners. BIG Star Young Entertainers Awards 2012 will make a strong impact in the digital space through its alliances with Daily Motion.com as their digital partners
In addition to the online alliances, the property has also partnered with the Film Street Journal as their print partners for large scale promotion and availability to the widespread audience base. Bright Outdoor Media will be the outdoor partners for the awards that will catalyze the promotions campaign with their elaborate hoardings and outdoor campaigns. BIG Star Young Entertainers Awards 2012 promotions will be nationally amplified with the help of these alliances.
BIG LIVE is delighted to associate with Star News as the news partner and Star Maaza as the regional media partners for this show. Star News network boasts of a vast reach and viewership and can hence reach out to a vast number of audiences.
Company spokesperson said “These awards are special as they eulogize and recognize the young talent that has been budding in the Hindi entertainment industry since last five years and celebrate the versatility of the youth. We take immense pride in honouring the best of fresh talent and grant them their due recognition.”
The on ground ceremony is slated for 25th March 2012.
About Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which has launched 4 Channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and the first international Punjabi Channel Spark Punjabi; BIG MAGIC – marked the Company’s entry into the regional entertainment space, positioned as India’s only Channel exclusively for the Hindi Heartland. Added to this robust bouquet, the Company also distributes BloombergUTV, India’s premier business news channel. In the space of live entertainment the Company has BIG LIVE a division which develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms and synergizing excellently with this division is BIG PRODUCTIONS a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape; In the out of home space, the Company has BIG STREET – which is in the business of acquiring and marketing of long term premium out of home inventory.