Thursday, March 15, 2012

CHHAL ... SHEH AUR MAAT ON COLORS FROM 19TH MARCH 2012


Bollywood director duo and the ‘geniuses of the thriller genre’ Abbas Mustan attend the opening ceremony of Chhal – Sheh Aur Maat marking the launch of the show.

Commenting on the thriller genre, the director duo Abbas Mustan said, “Thrillers have the ability to stimulate a viewer’s mood - create anticipation, build expectations, surprise, anxiety all in short time. The genre attracts a huge audience for its style of story-telling and showcase of edgy content. Having worked on numerous thrillers concepts, we believe this kind of content is engaging and entertaining. It’s great to see Television moving to this direction and introducing a show like Chhal. The show has all the elements of watching a film – emotions, excitement, suspense and exhilaration that drives the story. It’s a must watch!”


Neha (Hunar Halli)
 
Hunar Halli essays the role of lead protagonist Neha, a doting daughter, sister and wife. Neha is an emotional and sensitive girl who derives happiness from little things and prefers relationships over money. Neha is married to Rishi but the world claims that she is married to Kabir! Hunar Halli was previously seen on TV soaps Sasural Genda Phool, Mukti Bandhan etc.

Rishi (Abhishek Malik)

Abhishek Malik as Rishi
Abhishek Malik will be seen playing the role of a charming young lad, Rishi. He is married to Neha who considers Rishi to be her Prince Charming.  Chhal – Sheh Aur Maat marks Abhishek’s debut on Indian television after some successful modeling stints and after winning the Mr. Delhi Title in 2009. 

 
Kabir (Avinesh Ricky)

Avinesh Ricky as Kabir
Avinesh Ricky portrays the role of the ideal young man Kabir. He stakes claim on Neha as his wife even though she claims that her husband is another man named Rishi.  Chhal – Sheh aur Maat marks Avinesh’s debut on Indian television.
 


Mumbai, March 13, 2012: Ever wondered what follows happily ever after? Was what you thought to be the end, really the end? What if there is something that could happen later and can change your life completely? COLORS’ first foray into the social thriller genre, ‘Chhal – Sheh Aur Maat’ will highlight just that. Produced by 24 Frames, Chhal is a pure play of deception, betrayal and mystery. Encased in an element of surprise and shock, it is a story that is bound to force the viewers to think – a classic example of what you see, is what you don’t get! Get ready to find out who has the reigns to this game in Chhal – Sheh Aur Maat’ starting March 19th, 2012, Monday to Friday at 9.00 PM only on COLORS.

Speaking about the unusual genre being explored for the first-time-ever, Prashaant Bhatt, Fiction Head of COLORS said, “This is the first time we're exploring the social thriller genre and we are very happy to have the geniuses of the genre –Abbas Mustan supporting our debut/first step. Chhal in our way is a tribute to their kind of film making which forces audiences to think and keeps them on the edge of their seats. The storyline of the show is extremely intriguing, drops unexpected juxtapositions for the viewers to establish connections with the characters. It may sound like a simple story of a newly-wed bride, but on the contrary, it will take you through twists and turns that have been carefully woven to create the web of mystery and thrill. With the suspense and action element built into the script, Chhal is going to be a visual treat for the audiences. Adding this new thriller to our programming lineup, we will now be able to provide our audiences with wholesome entertainment in every genre including social dramas, romantic comedies, sports entertainment, scripted reality and more."

Set in the snowy mountains of Garwal, Chhal is the story of Neha – a newlywed bride. She is entwined in a situation where her life changes dramatically while on honeymoon as a strange man, Kabir, stakes claim on her as his wife… leaving behind a mystery on her marriage and life ahead. Shot in a stylized manner, the story takes the viewers through the trials in Neha’s life as she tries to demystify the truth. The fast-paced narrative and nail-biting moments will only add to the thrills of the show making for an interesting watch.

Speaking further about the show Bhairavi Raichura and Nandita Mehra of 24 Frames said, "Chhal – Sheh Aur Maat is a story that will force you to think and make you question whether what you see is really the truth. While discussing the script, we constantly tried to think like the audience to ensure that the story was not getting predictable at any point. We went ahead with an idea for any scene only if we were able to surprise ourselves. Chhal’s story involves a lot of action, where audiences can expect to see an interesting combination of suspense, thrills and daredevil stunts. Moreover, the edge-of-seat action will constantly keep you guessing about what will happen next.”

Synopsis 

Chhal – Sheh Aur Maat, the first-ever social thriller from the COLORS stable, not only has an intriguing concept and storyline, but also an exciting star cast. Hunar Halli essays the lead role of Neha, a newlywed bride. Her costars on the show, Rishi played by Abhishek Malik and Kabir played by Avinesh Ricky have been selected after a lot of research was conducted about the personalities of the characters and the traits that would make their characters more relatable. Other than the trio, viewers will also witness popular faces like Rajesh Balwani, Raymon Singh, Aishwarya Narkar, Karan Goddwani and Dev Keswani, upping the thrill quotient on the show, keeping the audiences on the edge of their seats!

Block your mind… starting March 19th, every Monday to Friday to untangle the mystery in Chhal – Sheh Aur Maat at 9 pm only on COLORS.



About ‘COLORS’
 ‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Uttaran, Na Aana Is Des Laado, Parichay- Nayee Zindagi Kay Sapno Ka, Hawan, Veer Shivaji, Sasural Simar Ka,  Na Bole Tum..Na Maine Kuch Kaha, Bigg Boss Season 5 amongst others. ‘COLORS’ is a pay channel and is available as a part of SUN18 Media Services in India.

About Viacom 18 Media Pvt. Ltd
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NASDAQ: VIA, VIAB, world's leading entertainment content company, comprising brands like MTV, Nickelodeon, Comedy Central, BET, Paramount Pictures etc) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1, Viacom18 Motion Pictures, a new-age motion picture brand that produces, acquires and distributes Hindi films, the Hindi General Entertainment channel - COLORS and the recently launched action, adventure & animation channel for the new young adults - SONIC. This apart, Viacom18 also runs Viacom's consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.