Friday, March 2, 2012

KALKI KOECHLIN UNVEILS ALBERTO CIASCHINI

Hidesign Presents their premier Luxury collection 
“Alberto Ciaschini, Handcrafted by Hidesign”

29th February 2011: 
Zuhaib Khan

The leading Indian leather-luxury brand ‘Hidesign’ in associaton with fashion glossy ‘Grazia’ today unveiled its premium luxury line “Alberto Ciaschini, handcrafted by Hidesign” at Bungalow 9, Bandra. The exquisite collection of handbags was launched by brand loyalist & actor Kalki Koechlin along with Dilip Kapur, President, Hidesign and Alberto Ciaschini, lead designer, Hidesign.

Reminiscing her love for the brand, actor Kalki Koechlin went through each 'Alberto Ciaschini, handcrafted by Hidesign' piece and congratulated Dilip Kapur and Alberto Ciaschini on this new milestone in the story of the iconic brand. Hidesign has partnered with the finest couture embroiders of France along with the best artisans at Hidesign to bring together this line of minimalist bags, with modern shapes, soft structures with lush colour palettes. The handcrafted luxury line features handbags, evening bags, clutches and mobile phone holsters.

On the occasion, Dilip Kapur said “We are delighted to bring to the spotlight our craftsmanship through yet a new avenue, which seems a natural growth for our brand. Our clientele is upwardly mobile, discerning in its style and maturing in its sensibility – similarly we are growing with this loyal clientele and are also foraying into a new arena of customers. Hidesign forged the best of creative alliances to mark the debut of its luxury label and we are looking forward to the response.”

The glittering soiree was attended by fashionistas, socialites and brand loyalists like Neeta and Nishka Lulla, Anita Dongre, Vipasha Agarwal, Vikram Raizad, Sabina and Anil Chopra, Ash Chandler, Junelia Aguiar, Prahlad Kakkar, Isha Sharvani, Shaheen Abbas, Sheena Sippy, Ashni Biyani amongst others.

The Live music band kept the evening in high spirits while guests indulged in delicious bites paired with choicest wines and cocktails.

About the collection:

Alberto Ciaschini, handcrafted by Hidesign.
Known for its singular design and a legacy of craftsmanship, lifestyle brand Hidesign proudly introduces its luxury label designed by Alberto Ciaschini. Celebrating 34 years of unwavering quality, Hidesign’s luxe arrival showcases quintessential Italian style brought to life by master designer, Alberto Ciaschini. A striking and sophisticated collection marks the debut of Hidesign in the luxury arena with limited edition day and night bags for women.

Alberto studied at Instituto Marangoni one of Italy's best known design colleges. After starting his career with Costume Nationale aa has worked with Giorgio Armani, Loewe, Trussardi, Hugo Boss & Alberto Guardiani. Alberto mentors the other designers at Hidesign on designs, styles, concepts, finishes, fittings, leather, texture and feel.

As Hidesign grew, the need of the hour was to infuse design inputs from the luxury sector of Italy. Alberto brings with him the great heritage of Italian luxury. aa brings to the brand his education, his sensitivity and his experience in luxury. Alberto says aa is excited about working with Hidesign to create the future of luxury in India. “It is one of the most exciting countries in the world right now.” The challenge lies in his ability to understand the new markets and new tastes as aa brings home the experience of Italian luxury.

The handcrafted luxury line features handbags, evening bags, clutches and mobile phone holsters. “Alberto Ciaschini, Handcrafted by Hidesign” is made with the finest leathers, luxurious hardware and designed with a sophisticated woman in mind. Each piece is a unique testimony to the ethos of Hidesign, which are unrivalled craftsmanship and a passion for detail. Using archival elements, intricate surface detailing and contemporary embroidery patterns with embellishments, the bags exude modern elegance and simplicity. The new label will be available at select Hidesign stores and hand-picked multi brand stores across major metros in the country.