Friday, April 6, 2012


Viacom 18 Motion Pictures & Vishesh Films have a good reason to feel happy. The box-office performance of their co-production, 'Blood Money', in its release week had the cash register ringing. Collections of the film is : Domestic: 5.68 net collections over first weekend, Monday garnering another 1. 01 crore net, and Overseas: 45 lakhs net box office so far. Excited Mahesh Bhatt claims, “We at Vishesh Film, don’t get excited on budgets and make our films in cost-effective manner, that’s the DNA of our company and are co-producers Viacom 18 Motion Pictures understood the content well and marketed it equally interestingly and effectively, from the music launch at the yacht, to focused promotions of the movie in b -towns and smaller markets, highlighted the fact that they had the same persistence and passion for the film as ours. This marriage between crisp content and brilliant marketing helped us to attain success at the box office of our film." The balance sheet of the film signifies its success in itself, a movie made in a tight budget of 4 cores has made 6 crores in its opening weekend and add -on of another 6 cores for satellite and music."